OpenAI has a new typography and a new video to Show it

Typography is important. More so for brands.

Some font types are immediately recognizable. Meta, or Polestar are two that quickly come to my mind.

They make some brands stand apart. not only because they show you they sweat the details, but because they embed their own personality in their messages. More than only with their own voice and tone.

Also, don’t miss out the sound design in the video. OpenAI works this details properly.