Dia is the second product of The Browser Company

Dia is the second product from The Browser Company.

It’s AI-based and still works at the browser level.

The prototype in the video shows a contextual menu that appears from the cursor. The video demonstrates how useful it is on Notion, for example, which is neat.

It also shows how the browser can read a message from your Gmail and knows how to go to Amazon and buy it—something that is a bit alarming now that I think about it—or how to read a list of members from a Notion list and write each of them a personalized email.

The third part of the video discusses how historically, inventions alone don’t change the world and how currently the interfaces built around AI are fundamentally better versions of the same concepts, and that to change the world, you need something else.

The video finishes with a link to the new browser site: diabrowser.com.

These examples revolve around the browser being able to understand what you’re doing and automatically move the cursor and write for you. It understands your tasks, and how to make them work.

And I think the problem with the approach The Browser Company is taking is shown in the video.

If The Browser Company don’t want to make a better version of the same concepts, if it wants to change the world and make something better with AI, if they truly believe that it’s obvious that the world is going to revolve around AI centered interfaces, they should stop calling themselves “The Browser Company” altogether.

Of course I may be wrong but I think if some part of current technology is going to change fundamentally that’s not the browser. It’s the OS.

Because as per The Browser Company vision, their concept is great! A text cursor which makes you suggestions about the text is writing, or a mouse cursor which nows how to move and click and buy you stuff, is amazing. But what happens when you don’t work with a browser? What happens if I prefer to use a native calendar client?

They work at the browser level, so bad luck.

In this regard I think Raycast is better positioned, since they operate as a native app and have access to many places the browser has not. They even have access to the browser context.

I think the future of AI interfaces won’t need keyboard or mouse. Voice will be the primary way to interface with AI, and non-visual AI agents will interface with remote APIs in order to fulfill tasks.

Sorry to be so pessimistic, but I think the browser by itself won’t evolve in the way The Browser Company is trying to show with this video.