Things I've learned in a year of using generative AI daily
I’ve spent a year working with generative AI daily, and I’ve come to a few conclusions.
At Dreamshot, I’ve been working closely on integrating AI providers into the product.
- AI replaces tools, not people
- The artist’s eye is still needed; simply generating images or clips that meet a series of requirements isn’t enough.
- It never works perfectly the first time; it’s an iterative process, just as it is in coding.
- The model can’t read your mind; you have to be extremely specific. Tooling and metaprompting are essential.
- Fixing one problem may create other problems. In this regard, working with code is easier
- Most tools and models are good, but they’re still not good enough.
A large proportion of the ads we see are, and have been for some time, generated with AI, and this trend isn’t going away.