Things I've learned in a year of using generative AI daily

I’ve spent a year working with generative AI daily, and I saw some conclusions

In Dreamshot I’ve been working closely integrating AI providers with the product.

  • AI replaces tools, not people
  • The artist's eye is still needed; getting images or clips simply checking a series of requirements isn't enough
  • It never works perfectly the first time; it's an iterative process, just like in coding
  • The model can't read your mind; you have to be extremely specific. Tooling and metaprompting is a must
  • Fixing one problem may create other problems. In this regard, working with code is easier
  • Most of the tooling and models are good, but still not good enough

A large majority of the ads we see are, and have been for some time, generated with AI, and this trend won't stop from now on

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